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Formula 1s Paddock Pass, hosts some of the most diehard and influential fans and provides them with an all-access pass to the behind the scenes of an F1 race over 3 days.
My goal for this project was to provide a hospitality experience where the guests will get to experience the essence of what makes Formula 1 special and unique from other sports.
Design Story
Design Story
“The story of a second”
In motor racing & especially in Formula 1, every second counts.
While to most of us one second may seem inconsequential, in a race being one second ahead of you competitors over a lap is the difference between winning and losing.
To gain that one second teams spend millions in dollars and sometimes years obsessing over speed to get ahead.
The hospitality experience will be a homage to the speed and obsession that is required to win races.
Entrance
Bar Counter
Viewing Area
Sim Station
Gallery of Speed
Gallery of Speed
The gallery incorporates a lenticular display to showcase the evolution of speed through the ages. As visitors traverse the gallery, the display dynamically progresses, revealing different cars from various eras. This interactive and visually engaging approach allows for a seamless and captivating experience, offering a unique perspective on the evolution of speed as captured through the lens of automotive history.
Race Tracer
Race Tracer
The Race Tracer stands as the central sculpture within the building, evolving dynamically as the race unfolds. Initially conceived as a solid block, the sculpture undergoes a transformative process throughout the event. With each completed lap, one layer of the sculpture is meticulously carved out, revealing intricate details.
This unique artistic creation comprises a total of 2000 lines, gradually unveiling its full complexity over the course of the three-day event. The gradual emergence of the sculpture not only serves as a captivating visual representation of the race's progression but also adds a dynamic and time-based dimension to the overall event experience.
Walkway
Guest Room
Viewing Deck
Google Sites
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